The landscapes marketers operate in are extremely dynamic and are ever-changing due to the fast pace of technology, transforming consumer needs, competitors’ reactions and retailers’ progressive initiatives. This calls upon an adaptive marketing strategy that quickly adjusts to the situational factors happening in the marketplace. More often than not we have seen static and fixed strategies that faded away alongside declining brands. Indeed, with the changing nature of consumers’ interactions with brands and retailers, marketers should focus on the related driving consumer moments rather than to place the emphasis on the.
Dr. Zahy B. Ramadan Marketing Strategy in the Age of the ‘Omni-Moment of Truth’ free
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